Suzanne Li

Suzanne Li

Product Design Leader
New York, US.

About

Highly innovative Product Design Leader with extensive expertise in UX/UI design, product strategy, and AI-driven experiences. Proven success in spearheading 0-1 product development, fostering cross-functional leadership, and significantly driving user engagement and operational efficiency across consumer and enterprise products. Passionate about crafting impactful, human-centered design solutions that deliver measurable business value and foster meaningful interactions.

Work

Shaya
|

Co-Founder & Founding Designer

Summary

Led product design and strategy for an anti-shallow app, driving significant user engagement and personal reflection through innovative audio-based interactions.

Highlights

Conceptualized and led the product design for an anti-shallow app, achieving a 65% increase in user engagement during App Store beta testing.

Directed comprehensive product strategy and user journey, resulting in 78% of beta users reporting enhanced personal reflection through audio-based interactions.

New Stand
|

Director of Product Design

Summary

Defined and implemented scalable design systems, enhancing team efficiency, and led cross-functional teams to improve product launch timelines and user satisfaction.

Highlights

Defined and implemented scalable design systems, increasing team efficiency by 45% across design sprints and 0-1 discovery research projects.

Led cross-functional teams in product, marketing, and operations for end-to-end user experience, improving product launch timelines by 30% and boosting user satisfaction by 42%.

Designed AI-powered mobile-first vending UX, boosting transaction efficiency by 53% and increasing user spend to $250/month from $70 in traditional vending.

Cortico at MIT Media Lab
|

Product Designer

Summary

Spearheaded user research and UI/UX design for AI-driven conversation analysis, improving data processing and community engagement.

Highlights

Spearheaded user research and UI/UX design for the Local Voices Network, an AI-driven conversation analysis tool, integrating AI-powered community insights to improve conversation data parsing speed by 38% and increase engagement by 52%.

Partnered with AI engineers to create LLM-powered community dialogue tools, leading to a 47% improvement in data-driven community sense-making.

Designed a platform leveraging MIT's AI to analyze conversations, expanding partnerships to 200+ nonprofits in 60+ countries and increasing engagement by 25%.

Columbia University, Computer Graphics and User Interfaces Lab
|

Summer Researcher

Summary

Designed a 3D AR/VR app in collaboration with Machine Learning engineers, enhancing user engagement and interaction fluidity.

Highlights

Designed a 3D AR/VR app using Unity in collaboration with Machine Learning engineers, resulting in a 60% increase in user engagement and securing a Knight Foundation grant.

Collaborated with multi-disciplinary teams to deliver AI-driven user experiences that enhanced interaction fluidity by 55%.

Freelance (Google, American Express, Chase)
|

Senior Designer

Summary

Led high-impact design projects for major clients, significantly increasing online sales conversions, user engagement, and operational efficiency.

Highlights

Led design projects for high-traffic sites, including Google Store, resulting in a 35% increase in online sales conversions post-redesign.

Directed UX/UI initiatives for American Express's Small Business Saturday and Chase's Mission Main Street, driving a 48% increase in user engagement and a 30% improvement in responsiveness.

Led efforts to design responsive tutorial overlays and optimized QA processes, achieving 95% partner satisfaction and saving $180K in operational costs.

Pioneered the implementation of new workflows, cutting work time by 50% and saving over $1K.

Mic Network Inc. (acquired by Bustle)
|

Product Designer

Summary

Designed cross-platform media experiences and developed UX for high-profile interview microsites, significantly boosting user engagement and page views.

Highlights

Designed cross-platform media experiences, contributing to a 27% increase in daily active users across desktop, mobile web, and iOS and Android applications.

Developed the UX for Mic's interview microsite featuring President Obama, increasing page views by 62% during the campaign on the Iran Deal.

Championed efforts to redesign the iOS app and web interface, resulting in a 30% increase in page views within three months.

American Express
|

Creative Designer, Analyst

Summary

Led smart search design improvements and spearheaded UX redesigns to enhance user engagement and efficiency across key platforms.

Highlights

Spearheaded the redesign of Smart Search, delivering personalized results for 25% of Amex.com searches, with a projected 30% increase in CTR and over $13K in business value.

Revamped the 'Looking for a card?' section on the homepage, driving a 35-basis-point increase in visitors (~311 new users) and enhancing user engagement through A/B testing.

Led smart search design improvements, enhancing search functionality and increasing user engagement by 40%, boosting visitors by approximately 311 through A/B testing.

Spearheaded a UX redesign across the homepage and account summary sections, reducing Interactive/Ghost Chat rates by 22% and driving 33% growth in click-to-chat engagement.

Volunteer

Nokia R&D Lab in China
|

Researcher

Summary

Contributed to research initiatives within a leading R&D lab.

Highlights

Conducted research activities supporting technological advancements.

SF Women Against Rape
|

Volunteer

Summary

Provided support and assistance to a non-profit organization dedicated to supporting women.

Highlights

Supported community outreach and awareness programs.

Big Brother Big Sister
|

Mentor

Summary

Mentored youth, providing guidance and support for personal development.

Highlights

Provided mentorship to young individuals, fostering personal growth and development.

Minds Matter
|

Mentor

Summary

Mentored students from low-income backgrounds, assisting with academic and career aspirations.

Highlights

Guided students through college application processes and academic planning.

AIGA
|

Mentor

Summary

Mentored aspiring designers, sharing industry insights and career advice.

Highlights

Provided professional guidance to emerging design talent.

Zen & Vipassana
|

Teacher

Summary

Taught principles and practices of Zen and Vipassana meditation.

Highlights

Led meditation sessions and workshops for various groups.

Education

New York University

MPS

Interactive Telecommunications (ITP)

Parsons School of Design

BFA

Communication Design & Technology

Languages

English

Native

Chinese

Fluent

Certificates

Certified Scrum Product Owner (CSPO)

Issued By

Scrum Alliance

Skills

Product Design & Strategy

0-1 Product Development, UX/UI, Design Systems, AI Product Design.

Technical Tools

Figma, Adobe Suite, React, HTML, CSS, Cursor, Claude.

User Research

Interviews, Data Analysis, A/B Testing, LLM Integration.

Leadership & Collaboration

Product Management, Cross-functional Teams, Mentoring.